Set inside a red-brick heritage building with a high wooden ceiling, this New Balance Women’s Marathon EXPO blends sport and style into a dreamy city experience. Using soft purple and blue tones, floating shoe displays create a light, airy feel. Honeycomb shapes and stage lines reflect speed and rhythm, while floral graphics reference Taipei’s city flower—the azalea—adding a feminine touch. From product displays to race info and interactive zones, every detail was thoughtfully designed in a tight timeline, combining beauty and function.