The New Balance handcrafted series, made in the UK and USA, represents premium quality and collectible value. Weiwu Design was commissioned to create a dedicated retail space, using a workshop-inspired concept to echo the brand’s craftsmanship. Blending wood, metal, and vintage industrial elements, the design gives each pair a stage-like presence. This project merges aesthetics with commerce, offering an immersive experience that honors the brand’s heritage.